We have some big news that we are excited to share with you! Bareface have acquired the global content production studio Invisible Artists, and their Sydney and Singapore footprint for an undisclosed sum.
The move sees Invisible Artists founder Dan Day take up a board director role and equity partner stake here at Bareface, helping us to grow our international presence beyond the current Birmingham, London and New York offices - into Asia Pacific and the west coast of America. China is a particular focus with Dan’s cultural understanding and experience of the region being significant.
A strategic agency rather than production company structure was seen as crucial for both parties, so the new globally viable Bareface can now take advantage of all the fast-paced opportunities around creative content, design, video, data, social and technology – but with an always-on digital expertise. Our Group MD, Simon Morris, explains: “We’re extremely excited about the combination of complementary skill sets. It’s a fantastic opportunity for both parties and allows us to expand our reach to prolific new markets and add top notch creative, editing, 3D Animation/CGI and production skills to our award winning offering of digital marketing, web development and social communities.
“It’s both a robust and tactical partnership and the end result is a full service, modern advertising agency that has digital at its heart but understands the importance of localisation. We’ll use data to lead our analysis, however it doesn’t necessarily determine our creative response. A balance of senior expertise, plus up-to-the- minute information and market research helps guide our creative and make it unique.
"It’s both a robust and tactical partnership and the end result is a full service, modern advertising agency that has digital at its heart but understands the importance of localisation."
SIMON MORRIS, BAREFACE GROUP MD
Dan Day, Bareface Group Operations Director, adds: “The two companies have a very similar ethos, so the synergy couldn’t be better. Invisible Artists has forged new and smarter ways to produce consistent quality content, but Bareface is the perfect agency in terms of size, values and structure to build on our desire to grow beyond our current territories.
“We needed to diversify and be more nimble and agile and Bareface’s now global capability will provide that thrust. More than any of the dozen or so agencies I spoke with, they simplify and minimise core messages better than anyone else. We’re building a truly global modern advertising agency and by modern I mean completely new wave and non-traditional. But equally important is that we remain fiercely independent, like Bareface are, in a sea of multinational groups fighting for profit, guilty of media waste and losing focus."
Dan has big ad agency experience in Sydney and London before setting up Invisible Artists six years ago, and his forte is growing and developing overseas teams in new markets. He will look after Bareface’s international presence and is bringing all staff and clients into the new agency fold.
Dan’s trusted number two Esther Lussier becomes Executive Producer for Asia Pacific (and a board member) from the growing Singapore hub, driving design, photography and production projects within the agency and helping to build out the capability in emerging markets.
One of the first collaborations has been the Sydney office’s KIMBY (Koala In My Back Yard) campaign for WWF Australia, which has been nominated for two categories in the AEAF (The Australian Effects and Animation Festival). You can view our case study here...
Establishing a truly global platform will enable us to deliver exceptional creative output and a wide and diverse skills base to serve our clients. We look forward to the exciting journey ahead of us as we continue to support our clients and bring our two talented teams together.