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If you are looking to drive sales through social platforms, then there is a simple solution.
There's obviously a lot to think about when it comes to social. Even though having a brand presence on social has been around for a long time now, a lot of brands are still focusing on how many likes they have or how big their following is. Yes, having a large following might be an indicator of your success and reach, but a huge amount of page likes doesn't always translate into a successful social media presence or the ability to drive sales through social.
First of all, let me get something straight. The days of Bareface recommending any kind of paid activity on Twitter to our clients are long gone. The lack of targeting options, user data and actual results from the platform give us no leverage to recommend the channel to clients for anything but organic posting. All of our paid efforts on social tend to go into Facebook and Instagram now, depending on what we are trying to achieve and where the client's audience is.