Innovation Showcase
GE
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Services Performed

  • 3D Animation
  • Art Direction
  • Creative Direction
  • Post Production

Brief

GE wanted to showcase the good that they were doing through their innovative technologies. They tasked us to create video content to showcase how to both B2B and B2C audiences (with increasingly short attention spans).

Challenge

Making innovation for a cause from a global conglomerate believable to our audience, and capturing that in as short, and as impactful a manner as possible to cater to the short attention spans of our audience.

While other major corporations were creating emotional CSR content to tug at the heartstrings of consumers, the opportunity existed to creatively differentiate and engage our consumers in a different way through video content.

Solution

We built 6 3D worlds in house and conveyed they through a series of 6 short 15s animated TVCs and Online films were created to showcase quickly and effectively how GE is innovating in a different area in Australia. Coupled with high-quality Motion Graphics and sound design, we effectively showcased how GE is truly making lives better with innovative technology.

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