30 Year Celebration
Porsche Singapore
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Services Performed

  • Social Media
  • Art Direction
  • Creative Direction
  • Web Design
  • Video Production
  • Print Design

Brief

Porsche wanted to celebrate their 30 year presence in Singapore with a bang, and to use the occasion to acquire fresh, qualified leads.

Approach+Process

Leveraging a 30th Anniversary celebration to overtly acquire a qualified database can turn brand love into attrition, and cheapen the Porsche brand in Singapore.

Opportunity

Give consumers what they want - a genuine Porsche experience in the form of a well-executed creative promotional mechanic based on the Strategic insight that “Singaporean affluents want what money can’t buy”.

Results

Our KPI was 1,000 qualified leads for the month-long campaign. We delivered 2,000 in 1 week, and 10,000 shares in 1 month.

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